Website design & branding package for a van conversion start-up
The branding for KC Campers is bold, earthy, and adventurous, reflecting the spirit of van life and exploration. The rich, deep brown conveys stability and a connection to nature, grounding the brand in reliability and craftsmanship. Light brown and red add warmth and energy, evoking sunsets, rugged landscapes, and the freedom of the open road. The vibrant orange injects a sense of excitement and creativity, symbolising adventure and movement. Together, these colours create a strong visual identity that appeals to outdoor enthusiasts and travelers seeking high-quality, custom campervan conversions with a unique, handcrafted touch.
The KC Campers website is designed to let their quality craftsmanship take center stage, with a
clean layout that highlights stunning imagery of their bespoke van conversions, allowing visitors to appreciate the
attention to detail in every build.
The warm, earthy colour palette creates a welcoming feel, while intuitive
navigation ensures users can effortlessly explore past projects, customisation options, and client reviews. Subtle
animations and well-placed white space keep the focus on the campervans themselves, making craftsmanship the true hero of
the site.
Custom CSS effects were used to give the site understated interactivity that enhances the content without overwhelming the user.